Seven Steps to Information Marketing Success (Part 2)
In the first four steps to the success of marketing information, we the need to commit to action, choose a location, start a blog and start creating content everyday. Then it's time for you to develop what you going to sell, and there is a very simple solution.
Step 5: Create an information product first. Now I recommend, in this day and age, you start with a simple product. And it has to do it in real time. I'll give you a little secret here. It's a website called freeconferencecall.com.
You can go to freeconferencecall.com and register at no cost. They will set free bridge lines for you. They are called "tele-class" bridge lines. You can get up to a hundred of people in a single line bridge. You can teach and all people can hear you. What is surprising is that operators will also register freeconferencecall.com your call free teleconferencing. So, you can download the recording, and now you have an audio.
All this happens for free. You can take that file audio, and you can put it on your website. Can be offered as free content online or can be sold as an information product to make money online. It's yours, and you can do whatever you want with it.
There is another little secret here to create your first product. You can do this as soon as you start getting people to come to your website. Or you can do so through your blog or an email newsletter list. Simply ask your customers for feedback and comments. Ask: "What is your biggest problem or frustration?"
What will you take the answers you get, then take the whole their problems and frustrations and use them to make a little scheme. This pattern becomes the talking points for your teleclass. Also becomes the basis of their reach promotion.
You can send the schema to the list or advertise on your blog. You might say: "I'm doing a free teleclass training. These are the issues I'm going to cover. "Then, return to play all their frustrations and fears, because that is their scheme.
I can create products information all time this way. I know many people who develop information products in this way, too. It's a great way to create your first offer. You can start without a lot of time, effort, energy, hassle and money.
I should mention that among all the people considerations have to think about when creating information products, format rows high on the list. I ask, "What format I choose?" I am creating a book? "I will build an audio track? Will I create a video course? A seminar? A coaching program? A webinar? A member of the area? "
All these formats have their advantages and disadvantages. So worth thinking carefully about what format is going to choose. But when you can create your first information product free, is a no-brainer, right? Use freeconferencecall.com to create a tele-class of downloadable audio.
In Part 3 we cover in the last two steps for the success of marketing information: collecting payments and interaction with customers. About the Author
Neil Asher (http://www.neilasher.com/freestuff.htm) has built five multi-million dollar companies from zero, including one he took to $8 million in sales in under two years. He has created and sold successful franchises in England, Italy, Ireland, Australia and South Africa. Visit his web site for access to 17 FREE videos, 6 FREE books and two hours of audio training, revealing “How To Make BIG Money Selling Information Products On The Internet…Even If You Don’t Have A Website And You’ve Never Sold Anything On The Internet Before.”
FreeConferenceCall.com Phillip Chbeeb